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Writing new content on your website every single day, consistently over time, and then promoting that content through various channels is no easy task. It’s why so many content marketers today find themselves trapped in the no man’s land of content marketing—they don’t know if their efforts are really worth it or not, because they can’t tell if their content marketing strategy is actually working. So what’s the truth about content marketing? How do you know if it’s worth your time?

What content marketing really is

Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. In order to be effective, your content marketing must be driven by a well-defined keyword strategy that aligns with your business goals. So how do you go about conducting keyword research and developing a keyword strategy?

Why it works

Content marketing can be extremely effective, but only if you do it right. A big part of that is keyword research and keyword strategy. Without a solid understanding of what people are searching for, you’ll never be able to create content that ranks well in search engines or resonates with your audience. But if you take the time to do your research and target your content properly, you can reap the rewards of increased traffic and engagement. As long as you have an understanding of who your target audience is and know how they talk, what they’re interested in, and where they spend their time online, content marketing can help build your brand while generating qualified leads.

Why it doesn’t always work

You might be surprised to learn that content marketing doesn’t always work. In fact, there are a number of reasons why it might not be effective. One reason is that you might not be doing your research properly. If you don’t know what keywords to target, your content will be lost in the noise. Another reason is that you might not be creating content that is interesting or valuable to your audience. If you’re just churning out low-quality blog posts, people won’t want to read them. Finally, you might not be promoting your content enough. If you don’t share your content on social media or reach out to influencers, it’s unlikely that people will see it.

How you can make it work

Start with your content marketing keyword research. This will help you understand what people are searching for and how you can best provide that information.

Once you have your keywords, create content that is helpful and informative. Make sure to include your keywords in the title and throughout the piece.

Share your content on social media and other online platforms. This will help get your name out there and attract new readers.

Monitor your analytics to see how people are interacting with your content. This will give you an idea of what is working and what needs to be improved.

Adjust your content accordingly and continue to produce high-quality pieces. With time and effort, you will see results from your content marketing efforts!

A content marketer’s checklist

Before you hit publish, make sure you’ve done your content marketing keyword research. This will help ensure that your post is targeting the right keywords and has a chance to rank in search engines.

Once you’ve identified the right keywords, integrate them throughout your post in a natural way. Don’t stuff them in just for the sake of it – this will only hurt your chances of ranking in search engines and could turn off readers.

In addition to using keywords throughout the body of your post, be sure to include them in the title and in any meta tags or descriptions. This will help search engines understand what your post is about and could result in more traffic to your site. Keep in mind that content with certain keywords tends to have higher visibility on search engine results pages (SERPs).

For example, if your blog posts are on topics like making money from home or pet training tips, then people who are searching for these things may see your blog post as one of the top results when they search on Google.

Instead of being ranked number 12 for making money from home on Google SERPs, you may be ranked number three!

This can translate into more visitors coming to your site and purchasing products from you – an outcome any business owner would want!